At present Socio-Media activities are one of the top selling preposition for most of the Digital Companies in India. Creating Buzz over Social Media platform, communities, Tweets and number of activities to reach out the desired target audience. Even the advertisers who still believes more on print and television are also getting open to try out new media.

Are digital promotion companies delivering what it has to be??

It is really critical to understand the context… product… customer and then prepare a strategy and a PLAN. Taking advantage of client’s less knowledge over new media, few agencies are just doing a copy paste job. Instead of engaging customers, they are only spamming their accounts. The unethical approach is not only adding frustrations among customers, taking brands at the wrath but is also killing the new born Socio-Media Approach.

What you should do??

Socio-Media is the most effective way to engage your customers by creating a connection with them. Before you start engaging them you need to understand who they are, their preferences, their motivation and context. There is a media plan required before you take off with your Socio-Media Advertising. Every thing may not work on Facebook, Orkut or Twitter. You need to study the user behavior pattern, and accordingly choose your social media platform and engage them.

Interaction is critical on your Fan Pages, Blogs, Q&A, Forums, Email Groups etc. If some one is posting comments, Scraps, Emails, wall postings or open ended remarks, you need to answer. Make interactions 2 ways, very clearly articulated and not a one sided communication.

Last but not the least…

If you are looking forward to use Socio-Media to promote your services or products, Hire an Expert!!!
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Posted by:~  AKASH SRIVATAVA / Founder / Redwing Solutions

Strategic Desing is a process of future oriented princliples in order to increase the product’s acceptance, satisfying user needs, identifying problems and suggesting solutions for the same. Strategic Design basically works on human practices and are not intuitive and can be aquired only by detailed user behaviour research.

In Strategic Design takes care of user behaviors, cultural differences, defininng organisation goals better, understanding user requirements, intuitive navigations etc which are key to success.

Creative Design is  a part of the entire strategic design process. In creative designing we try to resolve the issues around colors, graphics, look and feel etc. Strategic design process starts from the initial thought in mind to final conceptualisation of the product and takes care of all the issues which help increasing revenues for the company.