Browsing articles from "January, 2011"

Brand Leverage on Digital Media

Jan 22, 2011   //   by RWS Team   //   Branding Activities  //  No Comments

Online Advertising has taken a new trend in the last few years. Businesses want to showcase their products/service where people are, at an affordable cost and generate tangible revenues from it. This has caused a run for the mill in online advertising and branding. However businesses are lost out in the online buzz word speculations like CPC, CTR, CPL, CPM etc. This is doing their campaign or brand promotion initiative more harm than good. We agree that online advertising offers multiple advantage of text, display, real video ads (RVA) simultaneously, However Online advertising firmly placates on the promotional and brand building aspect first and later on it’s more about innovative forms of online sales promotion.

Unfortunately Online campaigns are losing out in the brand race adds experts. Brands are concerned more about revenue generation and do not place due emphasis on future strategies like product positioning, service delivery execution, campaign tracking and analytic conversions. This has made them lose out precious ad- inventory space, ROI generation and tactical consumer engagement.

Online advertising is potentially challenging but is often wrongly perceptionalized. It is underfunded with a low positive word of mouth to be an effective marketing channel among the common person. Companies taking initiative in leveraging this channel will definitely help in generating tremendous return on investment for their clients as they know Online brand leverages are rewarding and is more about experimentations.

Getting right into user’s mind

Jan 22, 2011   //   by RWS Team   //   User Experience/Usability  //  No Comments

Positioning your product is critical in order to achieve higher acceptance and returns. If the end user is not able to percieve your product better, its usage and benefits; it is hard to get your product placed in the right position. Are you ready to position your product or service? Try this:

  • The easiest way to get into user’s mind is to be different. It is really important to communicate how are you different from others and how will it benefit the end user. For Eg: “Pet Airways – A pet airline where pets fly in the main cabin. Not in Cargo!”
  • Defining utility of a product or service can be critical for success as user should be able to percieve your product or service right and can understand the benefits. For Volvo that one thing is “Safety”.
  • Information should not be bombarded onto user which makes them feel overloaded with it. The precise and to the point communication helps users to take quick decision. User tends to remember short and simple information easily that long and harder. For Eg: A secure way to pay.”
  • Positioning a follower is one big challenge. To change the impact of the leader’s brand, you need to get into user’s mind for why you. The first step is to identify one specific attribute that sets the product, service or brand apart from competitors. For Eg: “Avis is only no 2 in car rentals, so why go with us? We try harder.”
  • Ease brings many happy customers and gets into their mind. You have to work on the ease of your product or service’s use and communicate that. For Eg: Consider the case of Dominos – Order Pizza online”.
  • Understand your users. They are different and their skills, knowledge and preferences. You should understand their requirements, skills and differences which your product or service should be able to serve. For new kind of features or technology, train users in a concise approach which will help them to learn it quicker and better. For Eg: Google introduce new features (in their products) in small sets and then help users to learn it quick and feel comfortable before launching the next set.

Usability Testing is as important as Functional Testing

Jan 22, 2011   //   by RWS Team   //   User Experience/Usability  //  No Comments

Often management, entrepreneurs are too focussed on building functionalities and testing them on their skill’s level which is a big mistake. We tend to develop softwares for users but end up Read more >>

What is Strategic Design?

Jan 22, 2011   //   by RWS Team   //   User Experience/Usability  //  No Comments

Strategic Desing is a process of future oriented princliples in order to increase the product’s acceptance, satisfying user needs, identifying problems and suggesting solutions for the same. Read more >>

New Age Socio-Media Interactive Advertising

Jan 22, 2011   //   by RWS Team   //   Social Media  //  No Comments

It has become a much accepted fact that Social net working sites are today’s most powerful marketing tools, and most of the SMO (Social Media Optimization) credibility lies on most of the Read more >>

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Redwing Solutions is having an integrated expertise in Web/Mobile platforms with its services spectrum ranging from Strategic Design, Application Development, Online Marketing, Digital Branding, Mobile Marketing, New Media Buying and Product Positioning.

At Redwing Solutions, we strive to make your business stand out from behind the crowd. We will work closely with you to make sure your web site/application is how you want it and promotes your business well. If you are not satisfied, we are by your side until you are. That is our Client Satisfaction Guarantee!!

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